Why does Montana Wines appear on the first page of Google’s search results for “New Zealand wines,” while Matua can’t be found until page two? And why does Trelawn Place come up number one in a Google search for “Queenstown bed and breakfast”, whereas competitor White Shadows Country Inn is number 11?
Continue reading »Spread the word: 
An online community for writers and publishing professionals is a raging success by the old dot-com criteria - heaps of traffic (140,000 visitors a month) and average visit times of over seven minutes. But it’s a dud as a business venture. It has operated at a loss every year.
Continue reading »Spread the word:
Why do we code in PHP rather than ASP? For reasons including price, capability, its “open source” and platform-agnostic nature, popularity, speed, security, and efficiency.
Continue reading »Spread the word:
Usability. Boring but crucial, it’s about making your website easy and intuitive to use. Users shouldn’t need to learn how to use your site. Put stuff where people expect it.
Continue reading »Spread the word:
We recommend writing web scripts in PHP, not CGI / Perl. PHP is much better suited to the Web and takes less “overhead,” meaning that scripts will run faster and the server will be able to handle more simultaneous users on your site. Here’s Why…
Continue reading »Spread the word:
521,000 people were searching across the entire Internet last week for the 21,200 products you sell, and that since 99.3% of them did not know that you sold those items, they did not visit your site. And this cost you, $5 million in missed sales opportunities. Oops!
Continue reading »Spread the word:
I decided to go on a virtual field trip through the corporate sites of the biggest companies in New Zealand. I’m amazed I stayed awake. You’d think by now corporates would have realised their online visitors don’t want to read marketing-speak, testaments to the brand, letters from the chief executive or assorted press releases.
Continue reading »Spread the word:
eMarketing: Strategy & Tactics (DMA) — Auckland, NZ
Spread the word:
Step-by-Step Web Marketing (produced by IIR, sponsored by Google, and endorsed by the American Marketing Association) — Atlanta, GA
How to Create Email Campaigns That Drive Action and Build Relationships
Learn how to develop objectives and strategies for implementing email communication campaigns that involve email newsletters and promotional emails.
Deliverable is a 2-3 month email campaign.
How to Decipher Your Web Trends to Maximize Results
Learn how to develop, track, maintain, analyze and utilize the large volumes of data available and turn that into useful information you can use to manage and optimize your business.
Deliverable is to develop historical data, current benchmarks and an understanding of what to measure, why to measure it and what it means.
Developing Strategic and Creative Methodologies For Increasing Results
Learn how to increase your conversion rate one step at a time. You goals are for prospects to make purchases, or subscribe, or register, or make referrals. Each of these goals is a “macro-action,” and you can measure its conversion rate. Every one of your macro-actions is composed of a series of smaller micro-actions.
Deliverable is to develop an efficient conversion system matching your selling process to your prospect’s buying decisions by dealing with real examples from your website.
Development Doesn’t Have to be Rocket Science
Learn how to communicate effectively with web developers about what your requirements are. Did you know that of all software development projects are failures? Did you know that 80% of development costs are incurred after the initial project is delivered?
Deliverable is to take your project from concept to wireframe, to storyboard to final prototype independent of what technology your company uses by effectively creating a prototype of an application you want to have developed.
Spread the word:
Step-by-Step Web Marketing (produced by IIR, sponsored by Google, and endorsed by the American Marketing Association) held in Atlanta, GA
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.
Search Engine Marketing is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal. Using search engines is the second most popular Web activity behind email. 80% of Internet sessions begin at search engines. 55% of online purchases are made on sites found through search engine listings. If you want to grab people’s attention online, you need to know how to get your message to people through search engines.
Companies who do not aggressively address search engine marketing are letting their competitors eat their lunch. Consider that Macys.com has nearly 500-fold more pages in Google than MarshallFields.com, Bloomingdales.com, Nordstrom.com, and NeimanMarcus.com combined! There is a serious gap in your e-marketing strategy if it does not include search engine marketing.
Join us for a hands-on, day-long workshop on search engine marketing, where, with a live Internet connection, we will tackle:
You’ll walk away with loads of practical, actionable tactics and tips. For example:
This workshop is designed with non-technical marketers in mind. But even the Internet-savvy techie will get a lot of this tailored, intensive workshop. Sponsored by Google and endorsed by the American Marketing Association, Sales & Marketing Executives International, and the eMarketing Association.
Spread the word:
Pages (32): « First ... « 24 25 26 [27] 28 29 30 » ... Last »
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
